Learn Tourism is on a mission to transform how education is delivered across the global tourism industry. Founded by industry veterans and learning experts, the organization partners with destination marketing organizations, attractions, associations, and hospitality leaders to design and deliver education that’s engaging, accessible, and impactful at scale.
To support this mission, Learn Tourism needed a learning platform that could handle diverse audiences, complex partner requirements, and high expectations for learner outcomes. They found that foundation in Thinkific Plus.
Delivering meaningful education at scale in a complex, distributed industry.
Tourism is a people-powered industry. Learners range from overnight hotel staff and restaurant teams to destination leaders, travel planners, and community partners. Traditional in-person training and static online content were failing to meet the needs of this diverse audience.
As Learn Tourism’s programs expanded, several challenges became clear:
Initially, Learn Tourism evaluated 10 to 15 different learning platforms and even launched on one early solution. It quickly became clear that approach wasn’t sustainable.
A scalable, multi-instance learning platform built for real-world complexity.
After extensive research and competitive evaluation, Learn Tourism selected Thinkific based on one core differentiator: usability at scale.
As Learn Tourism grew, they upgraded to Thinkific Plus to support more advanced needs:
Today, Learn Tourism operates nearly 60 separate learning instances across client organizations, trade associations, and learning centers — with more than 65 total programs running on Thinkific Plus.
Designing education around transformation, engagement, and accessibility.
Learn Tourism’s learning philosophy is grounded in three principles they call the “TEA” framework:
Thinkific Plus enables this approach by supporting short, modular content, interactive quizzes, certifications, analytics, and on-demand access.
Exceptional outcomes across engagement, scale, and retention.
By standardizing on Thinkific Plus, Learn Tourism has achieved results that far exceed industry benchmarks:
Operationally, Thinkific has also reduced friction for Learn Tourism’s internal team.
Supporting innovation, not just software.
Learn Tourism views Thinkific as more than a platform — it’s a strategic partner in advancing modern learning.
From direct access to customer success teams and engineers to ongoing platform innovation, the partnership supports Learn Tourism’s long-term vision.
Scaling ethical, sustainable education globally
In the near term, Learn Tourism aims to support more than 100 partner organizations and surpass 100,000 total enrollments. Long term, their goal is to demonstrate what ethical, sustainable, and effective education looks like across an entire industry.
With Thinkific Plus as its foundation, Learn Tourism is doing exactly that.